B Magazine - JUL 2022 - No.16 Aesop Korean Version

Here's a B Korean version magazine for the July 2022 issue!

This is the second edition of 'Aesop', which is newly published after 9 years. A brand documentary magazine that showcases well-rounded brands one by one. Anyone who is interested in the brand will be able to see the brand's philosophy, as well as its secret tales, emotions, and culture.

 

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Publication Date: July 26, 2022

Size: 170 x 240mm

ISBN13: 9791160361520

ISBN10: 1160361525

Pages: 156

Contents: 
02 INTRO

08 EDITOR'S LETTER

12 QUOTES
A proverb quoted by Aesop, who loves culture and art

16 AESOPIAN
Culture and philosophy of Aesop people coexisting in Aesop London, Paris, and Seoul offices

22 EXPERIENCES
Consistent customer experience and hosting in Aesop stores worldwide

36 OPINION: ILSE CRAWFORD
The alternative nature of the brand, according to Ils Crawford, the interior designer who designed Aesop's first London store

42 SIGNATURE STORES
Representative architects and designers who designed Aesop's signature stores with local colors and unique brand aesthetics

56 ICONIC OBJECTS
Design furniture and lighting found in Aesop stores and offices

60 THE NEIGHBORHOOD
15 Aesop stores and neighboring retail outlets in New York, Copenhagen, Tokyo, Melbourne, Vancouver, and London

68 OPINION: BARNABE FILLION
Perfumeist Banafe Fillon's story of experience and brand DNA about working with Aesop

74 ESSENTIALS
Aesop's product lineup has been providing products that are faithful to their functions for a healthy life and skin balance.

86 SPOTS
Commercial spaces such as hotels, restaurants, and studios where you can find Aesop's products

94 THE LIKE-MINDED
Collaborative partners who have a mutually beneficial relationship with Aesop

102 OPINION: NA KIM
"Paris Review" art director Na Kim, who has distributed magazines in Aesop stores and on the official website, talks about the unchanging
literary value

108 STYLES
Aesop lovers who value a balanced life

118 EQUILIBRIUM
The value of balance and harmony spoke of by Aesop and his close friends

126 BRAND STORY
Aesop's growth story boldly broke the prejudices of the cosmetics industry

132 INTERVIEW: FREDERIC SEILLER, SUZANNE SANTOS
Brand direction and vision from Frederic Sailor, general manager of Aesop Asia and Natura & Co, and Susan Santos, CCO responsible for customer experience at Aesop.

140 VOICES
Aesop has contributed to the lives of each employee as well as to the local community and the environment.

144 FABLES
Aesop's charm was revealed by fans who fell in love with Aesop's sincere attitude and solid character

147 OUTRO